Building a marketing data warehouse is not a simple project to do but if it’s done properly, there is a numerous business outcome. We will go through 3 things. Why we need marketing data warehouse and what’s so important? How Read more…
This guide is one of the extensive piece I have wrote taking few weeks to help out mid career professionals and students. I started with clarification of Growth Marketing vs Digital Marketing vs Analytics vs Data Engineering vs Data Science. Read more…
How to Prioritize? This is a unclear question from many. Through the experience, I have clearly learned that the long list, detailed task planning at the start of the year(or month or day) doesn’t seem to be helping. I fall Read more…
For the first time, I heard about the loss leader strategy in 2014. When I first heard when my colleagues were saying I thought it’s just as a fake attempt to manipulate the sales. But slowly after going through different Read more…
Last night, I stumbled upon our old Facebook ad account. I kept looking at for a while with a surprise that we seem to have done a better job of managing that client account. It’s a property industry. If the Read more…
Looking for a digital Marketing Agencies or consultants to grow your business? If you are clear on what exactly you want from the agencies, it’s going to be straightforward. If not, I am sharing my checklist which I will include Read more…
Life is awesome when there are ready made ETL/ELT, Data Automation tools 🙂 Whether it is bulk dumping data transfer, or scheme based fetch jobs or even task based automation like zapier. Everything saves significant time in our life hahaha. Read more…
There are so many guides out there explaining about cohort analytics in a very intuitive way. They clearly explained the concept of analysis and examples with generic stories. I owe some of my colleague explaining with the real story of Read more…
Yo! Not all Data Nerds may be but the lazy crazy one who look for fewer steps to achieve something 🙂 Whatever let’s just quickly go through what it means for Marketer or Data guy. Days back we covered quickly Read more…
Google Connected sheet is a new type of spreadsheet that activates a special mode in your Google Sheet. This special connection overrides most of the limitation you have in normal Google sheet(like 10K rows). This is really an important feature Read more…