Choosing a Mobile App Market Research platforms

Looking for a bestmobile app market research platform to help your business?In this guide, we will cover

  • Why do people use mobile app market research platform?
  • Comparison of different platforms
  • More resource on App Research platforms

Why do people use mobile app market research tool?

A small story, assume you are in retail clothing shop business. You could be opening this business for the first time or want to expand the business. Usually few of the activity of your planning is looking could be like the below

  • What’s already happening at the location you have chosen?
  • What type of products are those stores offering?
  • How much approximate footfall in that store?
  • How many similar stores are there, is their service good?
  • Is it Low-end items or high-end items they are selling?

We check at all these facts and so we can findadvantage and disadvantagesof all the things we going to decide or even it can make asmall positive impact on our planning.

For online businesses like yours, you have the tools and platform where you can get answers to this questions before setting up the business… and the same case for mobile app business as well

Below are the some of the things which may be looking for answer

  • Whichkeywordsare people searching online before they reaching that business?
  • what issearchvolume for a keyword, which apps rank for a keyword, how difficult the keyword is?(Which tells the demand of the keyword as well)
  • what is thekeywords are used on competitor/similar appsand so they can use it on app descriptions to make sure we get the visibility in the search ranking as well
  • Which are theMarketing channelwhich brings traffic to that business?
  • what is theposition of our app and also our competitor app?. Having this information can serve them to monitor the spot and targeting to reach that spot can bring organic installs and awareness for the users
  • How many apps are competing in that category?
  • What’s the name of those apps ranking?
  • How have they used the words in the title, short description, Long description, screenshots, etc? And for people who think in different perspective, there is a lot of different answers than the straightforward things I have written here.

So going inside the details, here I have shared the details of app market research tools and their details (please do comment if I have missed )

The list of mobile app market research platforms and comparison of features

*TheTool.ioSensor TowerSearchManAppniqueAppcode.esMobiledevHQMopappMetricsCatAppannieAppfigures
Price/monthFree | $30 | $70 | $200$79 | $150 | Enterprise$25/app/month$150/month | Enterprise$15$350 | Enterprise ($$$)$200 | Enterprise$15 | $76 | $400Free | Enterprise ($$$)$9 | $200
Free / Free trialYes, free for 2 apps (req. CC)Yes – limited to one app (requires CC for trialYes – limited to 50 pageviews per appYes – free for one appYes – demo account and no login requiredYes – limited to 3 apps (free for life)Yes – free for devsYes (free for 1 app and 5 keywords)Yes (free with limited features)Yes – free for 5 apps
iOS supportYesYesYesYesYesYesYesYesYesYes
Android supportYesYesYesYesNoYesYesYesYesYes
Keyword RankingsYesYesYesYesYesYesYesYesYesYes
Keyword ResearchNoYesYesNoNoYesNoNoYesNo
Keyword SuggestionsYesYesYesYesYesYesNoYesYesNo
Keyword SpyYesYesYesNoYesYesNoYesYesNo
Category RankingsYesYesYesNoNoYesNoNoYesYes
Track CompetitorsYesYesYesYesNoYesYesYesYesNo
Install reportsYesYesNoYesNoYesNoNoYesYes
Download reportsYesYesNoYesNoYesYesNoYesYes
Rating/Review AnalysisYesYesNoYesNoYesNoYesYesYes
Email reportsYesYesYesYesNoYesYesYesYesYes
InternalizationYesYesNo (US and Japan only)NoNoYesNoNo (US|DE)YesYes
API accessNoYesNoNoNoYesYesNoYesYes
Visibility scoreNoYesYesNoNoYesNoNoYesNo
Export dataYesYesYesYesNoYesYesYesYesYes
3rd Party IntegrationsYesNoYesYesNoNoYesNoNoNo
Pre-launch analysisNoNoNoYesNoNoNoNoNoNo
Algorithm sonarNoNoNoNoNoYesNoNoNoNo
ObservationsFree plan allows 2 apps, allows integrationsBasic plan is limited, not all features are accessibleSome pages are too filled with actions and informationSimple, but also not as many tools as othersLimited to its essence (the keyword table)Most features require upgradeMost suited for app analytics rather than optimizationRather basic ASO toolsThey acquired Distimo too, plenty of featuresMore of an app reporting platform
Keyword Accuracyhighhighhighmediummediumhighlowhigh

Source of this comparison table:https://www.androidb.com/2014/07/10-tools-to-help-with-google-play-store-optimization-for-your-app/

More resource on App Market Research platforms

  1. Kissmetrics guide:https://blog.kissmetrics.com/app-store-optimization/ This article explains from the basic of app research platforms to why you need it and some sample reports explain what you can get out of it. Those pictures really explain the most used use cases.
  2. Medium Article with more unique tools on App store intelligencehttps://medium.com/@incipiagabe/our-full-list-of-app-store-optimization-tools-b77f17e052dd
  3. This article provides a collection of a video from each app research toolshttp://www.businessofapps.com/guide/app-store-optimization-tools/

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