Business Intelligence – Why every organization needs a BI Tool and Team?

This article is short briefing on the latest tools and technologies in BI. The Story says why we need a BI Tool and how it can be useful to the Organization. A Small Story about our situation before I proceed to the main context! There is not affordable money for marketing this month and we left […]

Difference between javascript, jscript, jquery, ajax, json and xml

I spend the 4 hrs 30 minutes to clear my confusions. I have lot of doubts about Scripting and programming language. I often understand the difference between them using stackoverflow.com Q/A also using wikipedia for the clear cut. Acknowledging that am not holding any credentials for this article. I’ve just sum up the all the […]

Why AI is important for marketing? and my journey

Isn’t it good to think about our career path once in few months? Trying to implement what the life has taught being proactive or say anticipate what is going to come in next 5–10Years. I may be overconfident that I can sustain my career with just digital marketing but it’s not going to bring exponential […]

Choosing a Mobile App Attribution tool for your mobile app

Before the innovation of mobile app, all business were online using website as their main premise where their address is based on the website URL. So when people share the website URL in different platforms, they send with a suffix of online analytics understandable part called UTM for their tracking. This UTM tracking allow analytics […]

Choosing a Mobile App Market Research Platform

Looking for a best mobile app market research platform to help your business? In this guide, we will cover: Why are mobile app market research platforms used? Comparison of different platforms More resources on app research platforms Why are mobile app market research platforms used? Let’s start with a small story: assume you are in […]

Choosing a website conversion rate optimization tool – 2019

Why do you need website optimization tool? Optimisation and experimenting in website is not a must to do activity but it is recommended to have ALWAYS ON approach for any UX/UI person to improve the browsing behaviour experience according to user behaviour. Ongoing website optimization /experimentation also helps to increase the conversion rate from one activity to another […]

Data Automation – Why it is important? Different Processes & Tools

Why is data automation important? If you see the above stats, every 60 secs, 1.8TB of data is created! All this data goes through different stages of data automation: Data collection(includes tracking setup), data storing, data analysis, data transformation, and data visualization. When company/professionals speak about big data, personalization, algorithms, machine learning, Artificial intelligence, etc. […]

How to choose marketing automation platform?

Why do you need Marketing Automation platform? Before 5-10 years, There weren’t any widely used marketing automation platforms. The way email marketing worked is you uploaded a bunch of email list to your email marketing system and send a bulk message to all users every time you need manually. Whether you are on holiday or medical leave, […]

Building a Marketing Technology Stack 2019

Marketing technology stack framework

Marketing technology stack or otherwise called Martech Stack is a new term in the last few years in Marketing and technology space. The biggest budget in business are moving from traditional technologies to specific marketing technology as an investment in marketing, could have a direct impact on the business. And also the high expectation from […]