The PAST: On 2017 after an interview call with Zhao Hanbo(The first marketing guy in Supermetrics), I wrote the below in the summary email. Taking out the few lines from there Supermetrics started with vision of saving time for people to analyze in excel Then started using cloud sheets. Now it is available with G-Sheets Then people… Continue reading The Future of SuperMetrics & Marketing Data Automation
Business Intelligence – Why every organisation needs a BI Tool and Team?
This article is short briefing on the latest tools and technologies in BI. The Story says why we need a BI Tool and how it can be useful to the Organization. A Small Story about our situation before I proceed to the main context! There is not affordable money for marketing this month and we left… Continue reading Business Intelligence – Why every organisation needs a BI Tool and Team?
Why AI is important for marketing? and my journey
Isn’t it good to think about our career path once in few months? Trying to implement what the life has taught being proactive or say anticipate what is going to come in next 5–10Years. I may be overconfident that I can sustain my career with just digital marketing but it’s not going to bring exponential… Continue reading Why AI is important for marketing? and my journey
Choosing a Mobile App Attribution tool for your mobile app
Before the innovation of mobile app, all business were online using website as their main premise where their address is based on the website URL. So when people share the website URL in different platforms, they send with a suffix of online analytics understandable part called UTM for their tracking. This UTM tracking allow analytics… Continue reading Choosing a Mobile App Attribution tool for your mobile app
Choosing a Mobile App Market Research Platform
Looking for a best mobile app market research platform to help your business? In this guide, we will cover: Why are mobile app market research platforms used? Comparison of different platforms More resources on app research platforms Why are mobile app market research platforms used? Let’s start with a small story: assume you are in… Continue reading Choosing a Mobile App Market Research Platform
Choosing a website conversion rate optimization tool – 2019
Why do you need website optimization tool? Optimisation and experimenting in website is not a must to do activity but it is recommended to have ALWAYS ON approach for any UX/UI person to improve the browsing behaviour experience according to user behaviour. Ongoing website optimization /experimentation also helps to increase the conversion rate from one activity to another… Continue reading Choosing a website conversion rate optimization tool – 2019
9 tools to automate your Facebook ad account data into Bigquery, Tableau, Google Sheets and data studio
Before few years, it is about how we can manually export the data from Facebook ads manager and paste in Excel or Google sheet for reporting and analysis. Now there are multiple tools and approaches to automate this facebook ad transferespecially to bigquery, tableau, Google sheet,etc. Why do we need this Facebook ads Data automation? The… Continue reading 9 tools to automate your Facebook ad account data into Bigquery, Tableau, Google Sheets and data studio
Data Automation – Why it is important? Different Processes & Tools
Why is data automation important? If you see the above stats, every 60 secs, 1.8TB of data is created! All this data goes through different stages of data automation: Data collection(includes tracking setup), data storing, data analysis, data transformation, and data visualization. When company/professionals speak about big data, personalization, algorithms, machine learning, Artificial intelligence, etc.… Continue reading Data Automation – Why it is important? Different Processes & Tools
How to choose marketing automation platform?
Why do you need Marketing Automation platform? Before 5-10 years, There weren’t any widely used marketing automation platforms. The way email marketing worked is you uploaded a bunch of email list to your email marketing system and send a bulk message to all users every time you need manually. Whether you are on holiday or medical leave,… Continue reading How to choose marketing automation platform?