JK BASEER

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Thoughts on Growth, Digital Marketing, Marketing Technology and Data Automation

Career in Growth Marketing and Digital Marketing

How to Start a Career in Growth Marketing?

This guide is one of the extensive piece I have wrote taking few weeks to help out mid career professionals and students. I started with clarification of Growth Marketing vs Digital Marketing vs Analytics vs Data Engineering vs Data Science. Read more…

By JK Baseer, 2 years2 years ago
How to Build Cohort Analysis in Excel and Google Sheet

10+ Examples on how to use cohort Analysis + template

There are so many guides out there explaining about cohort analytics in a very intuitive way. They clearly explained the concept of analysis and examples with generic stories. I owe some of my colleague explaining with the real story of Read more…

By JK Baseer, 2 years2 years ago
Marketing technology stack framework

Building a Marketing Technology Stack 2020

Marketing technology stack or otherwise called Martech Stack is a new term in the last few years in Marketing and technology space. The biggest budget in business are moving from traditional technologies to specific marketing technology as an investment in Read more…

By JK Baseer, 2 years10 months ago
A strategy for governments: how to empower tourism economy via digital transformation

Government Digital transformation: Taking Inspiration from Norway Tourism Strategy

Why a digital transformation is important if you are really betting on Travel/Tourism as a major sector in your economy?  Before 15years ago, when the common people want to travel to foreign countries mostly it’s for job and business, now Read more…

By JK Baseer, 2 years2 years ago
Digital Library in Rural Areas

Improving Education in Rural Areas via New Digital Technologies – Digital Library

Should we build a DIGITAL LIBRARY in your village/town? Is it possible with almost zero cost and no internet? Just background why this is important before going on with the details. WHY Digital Library? While am traveling in central Asia, I Read more…

By JK Baseer, 2 years2 years ago

10+ Alternatives to Funnel.io – Similar and Competitors

Looking for an alternative to Funnel.io? If you are looking for the Google Sheet and Bigquery as a destination. This below could be worth considering. Whether you want simple tools like zapier automation or bulk data ETL pipeline, here you Read more…

By JK Baseer, 1 month1 month ago

15+ Chrome extensions & Google Sheet Add on that really helps me everyday, time & energy.

Sometime I wondered how people who have lot of responsibilities managed their task, time and focused on right things. Mindset, Tools, System(process), Strategy and Data. Am a big believer of everything we do, can be improved by using mix of Read more…

By JK Baseer, 2 months2 months ago

15 Mins: Connect, Import Shopify data to Google sheets, Schedule and automate it!

Imagine if you can connect Shopify data and import that directly into Google sheet for further analysis. That can be awesome with our previous model of getting other analytics and marketing tools together. but let’s go through our model again Read more…

By JK Baseer, 4 months4 months ago

Automating Data from Facebook Ads to Google Sheets using Google App Script

One of our colleague has prepared this step to step guide on how to extract and automate the data from facebook ads to Google sheets using google app script. With his permission, I will share what he has shared with Read more…

By JK Baseer, 7 months7 months ago

How to extract data from Facebook & Instagram (FB, IG) ads into Google Sheet and Excel

Before 2year back, we wrote a detailed guideline on how to extract data from Facebook not just in google sheet and excel but also in different marketing Datawarehouse like Bigquery, etc. Let’s go inside into a updated and straight forward Read more…

By JK Baseer, 7 months7 months ago

The Future of SuperMetrics & Marketing Data Automation

The PAST:  On 2017 after an interview call with Zhao Hanbo(The first marketing guy in Supermetrics), I wrote the below in the summary email. Taking out the few lines from there Supermetrics started with vision of saving time for people Read more…

By JK Baseer, 11 months11 months ago

How much really does it cost to hire a Digital Marketing Agency?

Wondering how much it cost to really hire a digital marketing agency & advertising agency? Sharing here the pricing/cost of hiring a digital marketing agencies from own experience + some research data from ecosystem players.  Things to remember hiring an Read more…

By JK Baseer, 11 months11 months ago

Remember this if you are a founder when managing marketing or Marketing team.

1. Don’t be too late to realise what you are going after Don’t let the outsiders or your investor correct the mistake you have been doing so far in reporting. Sit, listen and understand from your team mates on how Read more…

By JK Baseer, 11 months11 months ago

What is Tools Marketing?

Do you know what is Tools marketing? You built mini tools or call its a “micro product” which deliver value to the users.  Why do clever startups use this hack? They do not want to go in the conventional model of Read more…

By JK Baseer, 1 year1 year ago

Top Recruitment Agencies which focus on Digital Marketing, Data Analytics and Technology Role

The purpose of sharing the contacts here in this is meant to help you but not use for spamming. so use it wisely. Name Linkedin Email Field focused on Company Comments Country Clovie https://www.linkedin.com/in/clovie-liu-73a669a6 Guess she moved to Thomson Reuters, Read more…

By JK Baseer, 1 year1 year ago

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A short about myself

I love challenges. Solving problems which creates biggest impact in the society and to the world.

One thing I never stopped is experimenting and so the result are my startups. If i don’t work, I travel or read books or keep thinking what to work. This is me, JK Baseer.

 

Marketing Stack Info
  • Building a Marketing Technology Stack 2020
  • ETL Tools and Data Automation for Marketers and Data Nerds
  • Advertising Tools for Digital Marketing/Marketers
  • Choosing a best marketing automation platform
  • Choosing a best conversion rate optimization tool
  • Business Intelligence – Why every organization needs a BI Tool and Team?
  • Choosing a Mobile App Market Research Platform
  • How to extract data from Facebook & Instagram (FB, IG) ads into Google Sheet and Excel
  • 6 tools to automate your Linkedin ads/leads/company pages data
Free Resources
  • Prioritisation Template
  • Cohort Analysis Template
  • Choosing an Digital Marketing Agency
  • The Status of Digital Marketing in Malaysia
  • Marketing Technology Stack Framework
  • Data Transfer Tools
  • Supermetrics

  • iStrata – Digital Ecosystem Lab
  • Tradly Platform – Marketplace Infrastructure
  • Tradly – A social marketplace app
  • Ideasforsocial.org
  • GrowthTech – A Growth Scanner
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