10+ Examples on why I have used Cohort Analysis and how you can with this Template

There are so many guides out there explaining about cohort analytics in a very intuitive way. They clearly explained the concept of analysis and examples with generic stories. I owe some of my colleague explaining with the real story of

Data Automation – Why it is important? Different Processes & Tools

Why is data automation important? If you see the above stats, every 60 secs, 1.8TB of data is created! All this data goes through different stages of data automation: Data collection(includes tracking setup), data storing, data analysis, data transformation, and

Government Digital transformation: Taking Inspiration from Norway Tourism Strategy

Why a digital transformation is important if you are really betting on Travel/Tourism as a major sector in your economy?  Before 15years ago, when the common people want to travel to foreign countries mostly it’s for job and business, now

Improving Education in Rural Areas via New Digital Technologies – Digital Library

Should we build a DIGITAL LIBRARY in your village/town? Is it possible with almost zero cost and no internet? Just background why this is important before going on with the details. WHY Digital Library? While am traveling in central Asia, I

Digital Government Transformation Blueprint for a smart Nation- Here is the 14 KPI set by Singapore Govt

On June 2018, Singapore government has laid out its digital government blueprint. Not recently but for many years, Singapore has been challenging every big nation in the world about how to be smart nation via technology adoption. Singapore government is like a startup

How to Prioritize Strategies, Tasks, Projects in your Marketing team

How to Prioritize? This is a unclear question from many. Through the experience, I have clearly learned that the long list, detailed task planning at the start of the year(or month or day) doesn’t seem to be helping. I fall

A simple targeting strategy that brought 58k leads at less than $5 – Facebook Ad Campaign

Last night, I stumbled upon our old Facebook ad account. I kept looking at for a while with a surprise that we seem to have done a better job of managing that client account.  It’s a property industry. If the

What’s Google Connected Sheet? Supermetrics for BigQuery users?

Google Connected sheet is a new type of spreadsheet that activates a special mode in your Google Sheet. This special connection overrides most of the limitation you have in normal Google sheet(like 10K rows). This is really an important feature

7 tools to Load, Transfer and Automate your Google Analytics data into Google Sheets, Bigquery, Redshift, SQL server, Tableau and Data studio

Looking for ways to Load, Transfer and automate your Google Analytics data into Microsoft SQL Server, PostgreSQL, BigQuery, Redshift, Snowflake and other data warehouse? Last year I wrote this article on how to automate data transfer between facebook ads  data into

6 tools to automate your Linkedin ads/leads/company pages data into Google Sheets, Bigquery, Tableau and Data studio

Looking for ways to automate your Linkedin ads and company pages data into Google sheet or bigquery or tableau or datastudio or another data warehouse? Last year I wrote this article on how to automate data transfer between facebook ads 

12 tools to automate your Twitter ads data into Bigquery, Tableau, Google Sheets and Data studio

Looking for ways to automate your twitter ads data into Google sheet or bigquery or other data warehouse?  Last year I wrote this article on how to automate data transfer between facebook ads  data into multiple destinations, it seems like