This guide is one of the extensive piece I have wrote taking few weeks to help out mid career professionals and students. I started with clarification of Growth Marketing vs Digital Marketing vs Analytics vs Data Engineering vs Data Science. Read more…
There are so many guides out there explaining about cohort analytics in a very intuitive way. They clearly explained the concept of analysis and examples with generic stories. I owe some of my colleague explaining with the real story of Read more…
Marketing technology stack or otherwise called Martech Stack is a new term in the last few years in Marketing and technology space. The biggest budget in business are moving from traditional technologies to specific marketing technology as an investment in Read more…
Why a digital transformation is important if you are really betting on Travel/Tourism as a major sector in your economy? Before 15years ago, when the common people want to travel to foreign countries mostly it’s for job and business, now Read more…
Should we build a DIGITAL LIBRARY in your village/town? Is it possible with almost zero cost and no internet? Just background why this is important before going on with the details. WHY Digital Library? While am traveling in central Asia, I Read more…
The PAST: On 2017 after an interview call with Zhao Hanbo(The first marketing guy in Supermetrics), I wrote the below in the summary email. Taking out the few lines from there Supermetrics started with vision of saving time for people Read more…
Wondering how much it cost to really hire a digital marketing agency & advertising agency? Sharing here the pricing/cost of hiring a digital marketing agencies from own experience + some research data from ecosystem players. Things to remember hiring an Read more…
1. Don’t be too late to realise what you are going after Don’t let the outsiders or your investor correct the mistake you have been doing so far in reporting. Sit, listen and understand from your team mates on how Read more…
Do you know what is Tools marketing? You built mini tools or call its a “micro product” which deliver value to the users. Why do clever startups use this hack? They do not want to go in the conventional model of Read more…
The purpose of sharing the contacts here in this is meant to help you but not use for spamming. so use it wisely. Name Linkedin Email Field focused on Company Comments Country Clovie https://www.linkedin.com/in/clovie-liu-73a669a6 Guess she moved to Thomson Reuters, Read more…
“You integrate your product/services into a existing ecosystem or create new ecosystem which helps organic growth and stickiness of the product. “ Is it that simple? It’s not. Why is it important? Multiple reasons but let me the brief things here Read more…
Building a marketing data warehouse is not a simple project to do but if it’s done properly, there is a numerous business outcome. We will go through 3 things. Why we need marketing data warehouse and what’s so important? How Read more…
How to Prioritize? This is a unclear question from many. Through the experience, I have clearly learned that the long list, detailed task planning at the start of the year(or month or day) doesn’t seem to be helping. I fall Read more…
For the first time, I heard about the loss leader strategy in 2014. When I first heard when my colleagues were saying I thought it’s just as a fake attempt to manipulate the sales. But slowly after going through different Read more…