This guide is one of the extensive piece I have wrote taking few weeks to help out mid career professionals and students. I started with clarification of Growth Marketing vs Digital Marketing vs Analytics vs Data Engineering vs Data Science. Then went on explaining taking a different route in marketing. Finally finishing with resources and… Continue reading How to Start a Career in Growth Marketing?
There are so many guides out there explaining about cohort analytics in a very intuitive way. They clearly explained the concept of analysis and examples with generic stories. I owe some of my colleague explaining with the real story of how I used in different use cases in different companies. Why cohort analysis is important?… Continue reading 10+ Examples on how to use cohort Analysis + template
Marketing technology stack or otherwise called Martech Stack is a new term in the last few years in Marketing and technology space. The biggest budget in business are moving from traditional technologies to specific marketing technology as an investment in marketing, could have a direct impact on the business. And also the high expectation from… Continue reading Building a Marketing Technology Stack 2020
Why a digital transformation is important if you are really betting on Travel/Tourism as a major sector in your economy? Before 15years ago, when the common people want to travel to foreign countries mostly it’s for job and business, now more than 50% of people who wants travel outside of their country is for tourism.… Continue reading Government Digital transformation: Taking Inspiration from Norway Tourism Strategy
Should we build a DIGITAL LIBRARY in your village/town? Is it possible with almost zero cost and no internet? Just background why this is important before going on with the details. WHY Digital Library? While am traveling in central Asia, I used to stay in a lot of homestays and also able to meet students/youngsters from… Continue reading Improving Education in Rural Areas via New Digital Technologies – Digital Library
Conservatively not if you are looking for a stable path but optimistically yes if you are ready for the adventurous ride and be curious always with new changing things. If you think learning one software and that can help you life long, 100% digital marketing may not be suitable. Search engines, social media, user behaviour..… Continue reading Can the Digital Marketing could be the future?
Note: The Data Analytics am focusing here is fully on marketing focused thing. (like web, app user behaviour, etc) There used to be and still there is different role for data analyst and digital marketing in companies. Big companies wanted to separate it out, small companies may not be able to afford to. Also as… Continue reading Difference between Digital Marketing vs Data Analytics
Now let’s take a look on what is the difference between digital marketing and growth marketing. This above image is from GrowthTribe updated pirate funnel of Dave McClure(500 Startups) explaining how the thoughts of growth team and marketing team differs. There is profession/career/job for you if you have studied digital marketing. The only thing I… Continue reading Difference between Digital Marketing vs Growth Marketing
Every wondered the fundamentals of digital marketing, the basics things to think about. Funnel Everything you do in marketing whether it is metrics or strategy or team allocation or tool buying or budget planning or anything you plan, think from funnel perspective. It is not because industry is following but because it shapes your thinking, planning… Continue reading Fundamentals of marketing
While I wandering across every different skill. I doubted about the long term effect and keep listening to some advice from different advisors. One of the things is “Do not be a jack of all but king of one” (Date: 2012) They said “yeah do not try to be an expert at different things but… Continue reading Should you be T Shaped or Jack of all Trades or master of one?
This is something still in the grey area which I believe it all overlaps together in different places (digital marketing + data analytics + Data Engineering + Data science). More than a few fields, I believe data science has been heavily applied in personalisation and improving the user experience of a visitor on a website… Continue reading Difference between Data Analytics vs Data Engineering vs Data Science
You might want to connect shopify into google sheets for import, export, sync, schedule and automate for different business needs. Sharing here the list of tools that you can help you to achieve this automation 3 Tips to make this decision Whether you want to do event based data automation. Meaning you just want to… Continue reading How to connect Shopify to Google Sheets
Looking for an alternative to Funnel.io? If you are looking for the Google Sheet and Bigquery as a destination. This below could be worth considering. Whether you want simple tools like zapier automation or bulk data ETL pipeline, here you can find. If you are a marketer, the best funnel alternative is Supermetrics. Supermetrics has agnostic… Continue reading 12 Alternatives to Funnel.io – Similar and Competitors
Sometime I wondered how people who have lot of responsibilities managed their task, time and focused on right things. Mindset, Tools, System(process), Strategy and Data. Am a big believer of everything we do, can be improved by using mix of this things. You would have seen in your job requirements and also some advices like… Continue reading 15+ Chrome extensions & Google Sheet Add on that really helps me everyday, time & energy.
Imagine if you can connect Shopify data and import that directly into Google sheet for further analysis. That can be awesome with our previous model of getting other analytics and marketing tools together. but let’s go through our model again by focusing on Shopify itself. Just imagine this picture by replacing facebook with Shopify. That’s… Continue reading Connect, Import Shopify data to Google sheets, Schedule and automate it!