A Remarkable day in Malaysia Urban Forum 2019 – A UN-Habitat partner forum

It was a remarkable day to remember! As people say getting out of the place could enlighten us on how to better solve the problem we are currently in. We don’t need to always try to solve bigger problems by alone but collaborating with others could easy up the job. That’s what happened in today…

Read more...

Government Digital transformation: Taking Inspiration from Norway Tourism Strategy

Why a digital transformation is important if you are really betting on Travel/Tourism as a major sector in your economy?  Before 15years ago, when the common people want to travel to foreign countries mostly it’s for job and business, now more than 50% of people who wants travel outside of their country is for tourism….

Read more...

Improving Education in Rural Areas via New Digital Technologies – Digital Library

Should we build a DIGITAL LIBRARY in your village/town? Is it possible with almost zero cost and no internet? Just background why this is important before going on with the details. WHY Digital Library? While am traveling in central Asia, I used to stay in a lot of homestays and also able to meet students/youngsters from…

Read more...

Digital Government Transformation Blueprint for a smart Nation- Here is the 14 KPI set by Singapore Govt

On June 2018, Singapore government has laid out its digital government blueprint. Not recently but for many years, Singapore has been challenging every big nation in the world about how to be smart nation via technology adoption. Singapore government is like a startup which put emphasise on improving the efficiency and effectiveness of everything it laid out via…

Read more...

Building Digital Transformation strategy for Government and it’s Economy

Why is digital transformation strategy is important for governments? While travelling around the world, One of the objective to me is how as a human we can use exploration skill to learn from each other and improve humanity as a whole. The observation of a people mindset or the digital tools the government has implemented…

Read more...

Choosing a Mobile App Attribution tool for your mobile app

Before the innovation of mobile app, all business were online using website as their main premise where their address is based on the website URL. So when people share the website URL in different platforms, they send with a suffix of online analytics understandable part called UTM for their tracking. This UTM tracking allow analytics…

Read more...

Choosing a Mobile App Market Research platforms

Looking for a bestmobile app market research platform to help your business?In this guide, we will cover Why do people use mobile app market research platform? Comparison of different platforms More resource on App Research platforms Why do people use mobile app market research tool? A small story, assume you are in retail clothing shop…

Read more...

Building a digital marketing strategy with data-driven framework

Building a marketing strategy is like building a nation with proper frameworks that can be scalable and also sustainable. So cracking that is going to be not easy. Finding new ideas and experimenting assumptions is part of a digital marketer job. The inspiration of this write up comes from a recent I event attended from…

Read more...

Choosing a website conversion rate optimization tool – 2019

Why do you need website optimization tool? Optimisation and experimenting in website is not a must to do activity but it is recommended to have ALWAYS ON approach for any UX/UI person to improve the browsing behaviour experience according to user behaviour. Ongoing website optimization /experimentation also helps to increase the conversion rate from one activity to another…

Read more...

9 tools to automate your Facebook ad account data into Bigquery, Tableau, Google Sheets and data studio

Before few years, it is about how we can manually export the data from Facebook ads manager and paste in Excel or Google sheet for reporting and analysis. Now there are multiple tools and approaches to automate this facebook ad transferespecially to bigquery, tableau, Google sheet,etc. Why do we need this Facebook ads Data automation? The…

Read more...

Data Automation – Why it is important? Different Processes & Tools

Why is data automation important? If you see the above stats, every 60 secs, 1.8TB of data is created! All this data goes through different stages of data automation: Data collection(includes tracking setup), data storing, data analysis, data transformation and data visualization. When company/professionals speak about big data, personalization, algorithms, machine learning, Artificial intelligence etc….

Read more...

Choosing a best marketing automation platform & Comparison

Why do you need Marketing Automation platform? Before 5-10 years, There weren’t any widely used marketing automation platforms. The way email marketing worked is you uploaded a bunch of email list to your email marketing system and send a bulk message to all users every time you need manually. Whether you are on holiday or medical leave,…

Read more...

Building a Marketing Technology Stack 2019

Marketing technology stack or otherwise called Martech Stack is a new term in the last few years in Marketing and technology space. The biggest budget in business are moving from traditional technologies to specific marketing technology as an investment in marketing could have a direct impact on the business. And also the high expectation from…

Read more...

Open source Government Softwares for your digital transformation initiatives

One of the biggest factor which could be a bottleneck or could stop us moving forward with digital transformation initiatives is expenditure. Especially when the government start doing digitilization, mostly big consulting companies and vendors approached are always come back with high cost proposal which includes the software cost as well. However not all governments…

Read more...