JK BASEER

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Thoughts on Growth, Digital Marketing, Marketing Technology and Data Automation

Career in Growth Marketing and Digital Marketing

How to Start a Career in Growth Marketing?

This guide is one of the extensive piece I have wrote taking few weeks to help out mid career professionals and students. I started with clarification of Growth Marketing vs Digital Marketing vs Analytics vs Data Engineering vs Data Science. Read more…

By JK Baseer, 6 months6 months ago
How to Build Cohort Analysis in Excel and Google Sheet

10+ Examples on how to use cohort Analysis + template

There are so many guides out there explaining about cohort analytics in a very intuitive way. They clearly explained the concept of analysis and examples with generic stories. I owe some of my colleague explaining with the real story of Read more…

By JK Baseer, 8 months7 months ago
Marketing technology stack framework

Building a Marketing Technology Stack 2019

Marketing technology stack or otherwise called Martech Stack is a new term in the last few years in Marketing and technology space. The biggest budget in business are moving from traditional technologies to specific marketing technology as an investment in Read more…

By JK Baseer, 10 months3 months ago
A strategy for governments: how to empower tourism economy via digital transformation

Government Digital transformation: Taking Inspiration from Norway Tourism Strategy

Why a digital transformation is important if you are really betting on Travel/Tourism as a major sector in your economy?  Before 15years ago, when the common people want to travel to foreign countries mostly it’s for job and business, now Read more…

By JK Baseer, 12 months10 months ago
Digital Library in Rural Areas

Improving Education in Rural Areas via New Digital Technologies – Digital Library

Should we build a DIGITAL LIBRARY in your village/town? Is it possible with almost zero cost and no internet? Just background why this is important before going on with the details. WHY Digital Library? While am traveling in central Asia, I Read more…

By JK Baseer, 1 year10 months ago

What is Tools Marketing?

Do you know what is Tools marketing? You built mini tools or call its a “micro product” which deliver value to the users.  Why do clever startups use this hack? They do not want to go in the conventional model of Read more…

By JK Baseer, 1 month1 month ago

Top Recruitment Agencies which focus on Digital Marketing, Data Analytics and Technology Role

The purpose of sharing the contacts here in this is meant to help you but not use for spamming. so use it wisely. Name Linkedin Email Field focused on Company Comments Country Clovie https://www.linkedin.com/in/clovie-liu-73a669a6 Guess she moved to Thomson Reuters, Read more…

By JK Baseer, 3 months3 months ago

What is Ecosystem Marketing?

“You integrate your product/services into a existing ecosystem or create new ecosystem which helps organic growth and stickiness of the product. “ Is it that simple? It’s not. Why is it important? Multiple reasons but let me the brief things here Read more…

By JK Baseer, 6 months6 months ago

Building a Marketing Data Warehouse – Why, How, When and What?

Building a marketing data warehouse is not a simple project to do but if it’s done properly, there is a numerous business outcome.  We will go through 3 things. Why we need marketing data warehouse and what’s so important? How Read more…

By JK Baseer, 6 months3 months ago

How to Prioritize Strategies, Tasks, Projects in your Marketing team

How to Prioritize? This is a unclear question from many. Through the experience, I have clearly learned that the long list, detailed task planning at the start of the year(or month or day) doesn’t seem to be helping. I fall Read more…

By JK Baseer, 7 months7 months ago
#GROWTH HACK #LOSSLEADERSTRATEGY

On 1904, this strategy leads to acquiring 1,800,000 people

For the first time, I heard about the loss leader strategy in 2014. When I first heard when my colleagues were saying I thought it’s just as a fake attempt to manipulate the sales. But slowly after going through different Read more…

By JK Baseer, 7 months7 months ago

A simple targeting strategy that brought 58k leads at less than $5 – Facebook Ad Campaign

Last night, I stumbled upon our old Facebook ad account. I kept looking at for a while with a surprise that we seem to have done a better job of managing that client account.  It’s a property industry. If the Read more…

By JK Baseer, 7 months7 months ago

15+ Looking for Digital marketing agencies? WHY HOW WHEN WHO

Looking for a digital Marketing Agencies or consultants to grow your business? If you are clear on what exactly you want from the agencies, it’s going to be straightforward. If not, I am sharing my checklist which I will include Read more…

By JK Baseer, 7 months3 months ago

20+ Cool ETL Tools and Data Automation for Marketers and Data Nerds

Life is awesome when there are ready made ETL/ELT, Data Automation tools 🙂 Whether it is bulk dumping data transfer, or scheme based fetch jobs or even task based automation like zapier. Everything saves significant time in our life hahaha. Read more…

By JK Baseer, 7 months2 weeks ago

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A short about myself

I love challenges. Solving problems which creates biggest impact in the society and to the world.

One thing I never stopped is not experimenting and so the result are my startups. If i don’t work, I travel or read books or keep thinking what to work. This is me, JK Baseer.

 

Marketing Stack Info
  • Building a Marketing Technology Stack 2019
  • ETL Tools and Data Automation for Marketers and Data Nerds
  • Advertising Tools for Digital Marketing/Marketers
  • Choosing a best marketing automation platform
  • Choosing a best conversion rate optimization tool
  • Business Intelligence – Why every organization needs a BI Tool and Team?
  • Choosing a Mobile App Market Research Platform
Free Resources
  • Prioritisation Template
  • Cohort Analysis Template
  • Choosing an Digital Marketing Agency
  • The Status of Digital Marketing in Malaysia
  • Marketing Technology Stack Framework

  • iStrata – Digital Ecosystem Lab
  • Tradly Platform – Marketplace Infrastructure
  • Tradly – A social marketplace app
  • Ideasforsocial.org
  • GrowthTech – A Growth Scanner
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