What is Ecosystem Marketing?

“You integrate your product/services into a existing ecosystem or create new ecosystem which helps organic growth and stickiness of the product. “ Is it that simple? It’s not. Why is it important? Multiple reasons but let me the brief things here It helps the stickiness of a user into a same ecosystem for Long time. For […]

Building a Marketing Data Warehouse – Why, How, When and What?

Building a marketing data warehouse is not a simple project to do but if it’s done properly, there is a numerous business outcome.  We will go through 3 things. Why we need marketing data warehouse and what’s so important? How should we build marketing data warehouse and different approaches ? What are the tools/skills needed […]

20+ Cool ETL Tools and Data Automation for Marketers and Data Nerds

Life is awesome when there are ready made ETL/ELT, Data Automation tools 🙂 Whether it is bulk dumping data transfer, or scheme based fetch jobs or even task based automation like zapier. Everything saves significant time in our life hahaha. Here is the list of all the tools I have collected so far. Am sure […]

10+ Alternatives to Funnel.io – Similar and Competitors

Looking for an alternative to Funnel.io? If you are looking for the Google Sheet and Bigquery as a destination. This below could be worth considering. Disclaimer: This is a growth hacking experiment to create an automated post from a dataset. Even though this may look like a simple post but the below information are true. […]

10+ Alternatives to Supermetrics

Looking for an alternative to Supermetrics? If you are looking for the Google Sheet and Bigquery as a destination. This below could be worth considering. However, This is a growth hacking experiment to create an automated post from a dataset. Even though this may look like a simple post but the below information are true. […]

10+ Alternatives to Fivetran

Looking for an alternative to Fivetran? This is a growth hacking experiment to create an automated post from a dataset. Even though this may look like a simple post but the below information are true. so you may still refer.

11 Alternatives to Stitchdata

Looking for alternative to Stichdata? This is an growth hacking experiment to create automated post from an datasets. Even though this may look like a simple post but the below informations are true. so you may still refer.

10+ Examples on how to use cohort Analysis + template

How to Build Cohort Analysis in Excel and Google Sheet

There are so many guides out there explaining about cohort analytics in a very intuitive way. They clearly explained the concept of analysis and examples with generic stories. I owe some of my colleague explaining with the real story of how I used in different use cases in different companies. Why cohort analysis is important? […]

What’s Google Connected Sheet? Supermetrics for BigQuery users?

Google Connected sheet is a new type of spreadsheet that activates a special mode in your Google Sheet. This special connection overrides most of the limitation you have in normal Google sheet(like 10K rows). This is really an important feature for Analyst and Marketers who want to analyze bulk data sets in billion of rows.And […]

How to use Segmentation & Targeting to develop digital marketing strategies?

In the Data Driven Digital Era, Segmentation and Targeting in digital is important. It’s also an important pillar for planning out the marketing strategy. Targeting strategies is the first foremost activities to be done in digital marketing strategies. To make things practical, am going to use one of the product we have built as an […]