Why do you need website optimization tool?

how does the end outcome look alike if you implement website optimization tool and approaches?  (assumptions)

What do you need to achieve this website optimization?

There are lot of free and premium tools available in the industry which can help from startups to enterprise.

Website optimization tool for Medium size Companies

This three tools are industry the well known tool and has been widely used tools  among the small to medium sized companies

source: > Different Website Optimization Capabilities

More comparison > http://www.blastam.com/blog/google-optimize-360-vs-optimizely-royal-testing-rumble

https://medium.com/waat-ltd/a-b-testing-tools-comparison-google-optimize-vs-optimizely-fd48ccfea088

In nutshell, Heavy recommendation for Google Optimize as it natively integrate with Google products and available feature of utilizing Google Analytics data for segmentation. So as we planned better to go with Google optimize.

Website optimization tool for Enterprise

  1. Evergage
  2. Adobe Experience
  3. Dynamic Yield

6. Some Use Cases for website optimization(Google official recommendation):

A) Here are some web pages that are prime candidates for optimization and experimentation:

B) Elements to optimize

The following are some examples of website elements that are frequently tested, but this list is by no means exhaustive. Use it as an idea-starter to brainstorm on potential experiments for your website.

Navigation
Forms
Buttons
Dialogs
Videos
Trust elements

General Areas to optimize

Some general areas that can be tested and optimized on every website include the following:

Copy
Images
Colors

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