It was a remarkable day to remember! As people say getting out of the place could enlighten us on how to better solve the problem we are currently in. We don’t need to always try to solve bigger problems by alone but collaborating with others could easy up the job. That’s what happened in today…
Before the innovation of mobile app, all business were online using website as their main premise where their address is based on the website URL. So when people share the website URL in different platforms, they send with a suffix of online analytics understandable part called UTM for their tracking. This UTM tracking allow analytics…
Looking for a bestmobile app market research platform to help your business?In this guide, we will cover Why do people use mobile app market research platform? Comparison of different platforms More resource on App Research platforms Why do people use mobile app market research tool? A small story, assume you are in retail clothing shop…
Building a marketing strategy is like building a nation with proper frameworks that can be scalable and also sustainable. So cracking that is going to be not easy. Finding new ideas and experimenting assumptions is part of a digital marketer job. The inspiration of this write up comes from a recent I event attended from…
Why do you need website optimization tool? Optimisation and experimenting in website is not a must to do activity but it is recommended to have ALWAYS ON approach for any UX/UI person to improve the browsing behaviour experience according to user behaviour. Ongoing website optimization /experimentation also helps to increase the conversion rate from one activity to another…
Before few years, it is about how we can manually export the data from Facebook ads manager and paste in Excel or Google sheet for reporting and analysis. Now there are multiple tools and approaches to automate this facebook ad transferespecially to bigquery, tableau, Google sheet,etc. Why do we need this Facebook ads Data automation? The…
Why is data automation important? If you see the above stats, every 60 secs, 1.8TB of data is created! All this data goes through different stages of data automation: Data collection(includes tracking setup), data storing, data analysis, data transformation and data visualization. When company/professionals speak about big data, personalization, algorithms, machine learning, Artificial intelligence etc….
Why do you need Marketing Automation platform? Before 5-10 years, There weren’t any widely used marketing automation platforms. The way email marketing worked is you uploaded a bunch of email list to your email marketing system and send a bulk message to all users every time you need manually. Whether you are on holiday or medical leave,…
Marketing technology stack or otherwise called Martech Stack is a new term in the last few years in Marketing and technology space. The biggest budget in business are moving from traditional technologies to specific marketing technology as an investment in marketing could have a direct impact on the business. And also the high expectation from…
One of the biggest factor which could be a bottleneck or could stop us moving forward with digital transformation initiatives is expenditure. Especially when the government start doing digitilization, mostly big consulting companies and vendors approached are always come back with high cost proposal which includes the software cost as well. However not all governments…