How to Start a Career in Growth Marketing?

Career in Growth Marketing and Digital Marketing

This guide is one of the extensive piece I have wrote taking few weeks to help out mid career professionals and students. I started with clarification of Growth Marketing vs Digital Marketing vs Analytics vs Data Engineering vs Data Science. Then went on explaining taking a different route in marketing. Finally finishing with resources and […]

How to Prioritize Strategies, Tasks, Projects in your Marketing team

How to Prioritize? This is a unclear question from many. Through the experience, I have clearly learned that the long list, detailed task planning at the start of the year(or month or day) doesn’t seem to be helping. I fall in love with 4 Quadrant matrix, that clears out every doubt and clarify my confusion. […]

On 1904, this strategy leads to acquiring 1,800,000 people


For the first time, I heard about the loss leader strategy in 2014. When I first heard when my colleagues were saying I thought it’s just as a fake attempt to manipulate the sales. But slowly after going through different experiments and observing what’s happening in the current industry trends, it is okay to follow […]

15+ Looking for Digital marketing agencies? WHY HOW WHEN WHO

Looking for a digital Marketing Agencies or consultants to grow your business? If you are clear on what exactly you want from the agencies, it’s going to be straightforward. If not, I am sharing my checklist which I will include in my review agenda when am in your situation.  I have worked with International agencies […]

10+ Examples on how to use cohort Analysis + template

How to Build Cohort Analysis in Excel and Google Sheet

There are so many guides out there explaining about cohort analytics in a very intuitive way. They clearly explained the concept of analysis and examples with generic stories. I owe some of my colleague explaining with the real story of how I used in different use cases in different companies. Why cohort analysis is important? […]

What’s Google Connected Sheet? Supermetrics for BigQuery users?

Google Connected sheet is a new type of spreadsheet that activates a special mode in your Google Sheet. This special connection overrides most of the limitation you have in normal Google sheet(like 10K rows). This is really an important feature for Analyst and Marketers who want to analyze bulk data sets in billion of rows.And […]

How to advertise on Facebook Stories? & Instagram

Looking to advertise on Facebook Stories? In this guide we will cover, how to advertise on facebook stories and why you should consider advertising on facebook stories based on benchmark data we got so far. Facebook released stories in the Facebook app after the success of copying snapchat styled story on Instagram. This feature has […]

FAQ: Digital Marketing Questions

How to view competitors(other company) Facebook Ads ? Go to the page of your competitor. For example: Nike > 2. Go to this section called info & Ads From here you will be able to scroll and find all the ads the competitor are running. Also you could click at any of the ad […]

How to use Segmentation & Targeting to develop digital marketing strategies?

In the Data Driven Digital Era, Segmentation and Targeting in digital is important. It’s also an important pillar for planning out the marketing strategy. Targeting strategies is the first foremost activities to be done in digital marketing strategies. To make things practical, am going to use one of the product we have built as an […]