While I wandering across every different skill. I doubted about the long term effect and keep listening to some advice from different advisors. One of the things is “Do not be a jack of all but king of one” (Date: 2012) They said “yeah do not try to be an expert at different things but… Continue reading Should you be T Shaped or Jack of all Trades or master of one?
Wondering how much it cost to really hire a digital marketing agency & advertising agency? Sharing here the pricing/cost of hiring a digital marketing agencies from own experience + some research data from ecosystem players. Things to remember hiring an marketing agency Hiring an agency partner to handle marketing of the company may not be… Continue reading How much really does it cost to hire a Digital Marketing Agency?
1. Don’t be too late to realise what you are going after Don’t let the outsiders or your investor correct the mistake you have been doing so far in reporting. Sit, listen and understand from your team mates on how every number is tracked, what is not tracked, and what is the 3 important metrics… Continue reading Remember this if you are a founder when managing marketing or Marketing team.
Do you know what is Tools marketing? You built mini tools or call its a “micro product” which deliver value to the users. Why do clever startups use this hack? They do not want to go in the conventional model of building vast variety of contents or pour money into advertising channel. so they build useful… Continue reading What is Tools Marketing?
This guide is one of the extensive piece I have wrote taking few weeks to help out mid career professionals and students. I started with clarification of Growth Marketing vs Digital Marketing vs Analytics vs Data Engineering vs Data Science. Then went on explaining taking a different route in marketing. Finally finishing with resources and… Continue reading How to Start a Career in Growth Marketing?
How to Prioritize? This is a unclear question from many. Through the experience, I have clearly learned that the long list, detailed task planning at the start of the year(or month or day) doesn’t seem to be helping. I fall in love with 4 Quadrant matrix, that clears out every doubt and clarify my confusion.… Continue reading How to Prioritize Strategies, Tasks, Projects in your Marketing team
For the first time, I heard about the loss leader strategy in 2014. When I first heard when my colleagues were saying I thought it’s just as a fake attempt to manipulate the sales. But slowly after going through different experiments and observing what’s happening in the current industry trends, it is okay to follow… Continue reading On 1904, this strategy leads to acquiring 1,800,000 people
Last night, I stumbled upon our old Facebook ad account. I kept looking at for a while with a surprise that we seem to have done a better job of managing that client account. It’s a property industry. If the user converts, his house price would be minimum of USD100K. We are not allowed to… Continue reading A simple targeting strategy that brought 58k leads at less than $5 – Facebook Ad Campaign
Looking for a digital Marketing Agencies or consultants to grow your business? If you are clear on what exactly you want from the agencies, it’s going to be straightforward. If not, I am sharing my checklist which I will include in my review agenda when am in your situation. I have worked with International agencies… Continue reading WHY and HOW you should hire/screen a digital marketing agency? – 2020
There are so many guides out there explaining about cohort analytics in a very intuitive way. They clearly explained the concept of analysis and examples with generic stories. I owe some of my colleague explaining with the real story of how I used in different use cases in different companies. Why cohort analysis is important?… Continue reading 10+ Examples on how to use cohort Analysis + template