What’s Google Connected Sheet? Supermetrics for BigQuery users?

Google Connected sheet is a new type of spreadsheet that activates a special mode in your Google Sheet. This special connection overrides most of the limitation you have in normal Google sheet(like 10K rows). This is really an important feature for Analyst and Marketers who want to analyze bulk data sets in billion of rows.And…

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How to advertise on Facebook Stories? & Instagram

Looking to advertise on Facebook Stories? In this guide we will cover, how to advertise on facebook stories and why you should consider advertising on facebook stories based on benchmark data we got so far. Facebook released stories in the Facebook app after the success of copying snapchat styled story on Instagram. This feature has…

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FAQ: Digital Marketing Questions

How to view competitors(other company) Facebook Ads ? Go to the page of your competitor. For example: Nike > https://www.facebook.com/nike/ 2. Go to this section called info & Ads From here you will be able to scroll and find all the ads the competitor are running. Also you could click at any of the ad…

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How to use Segmentation & Targeting to develop digital marketing strategies?

In the Data Driven Digital Era, Segmentation and Targeting in digital is important. It’s also an important pillar for planning out the marketing strategy. Targeting strategies is the first foremost activities to be done in digital marketing strategies. To make things practical, am going to use one of the product we have built as an…

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Advertising Tools for Digital Marketing/Marketers

In recent years, advertising management tools makes the marketers jobs easier by automating lot of manual stuff and provide a scaling option with minimal work. There are small and large advertising managements available in the market recently. Facebook – Advertising tool – Bulk Changes(Audience, Creative, Placement) – Easy Duplicates of Campaigns and Ads – Bulk…

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Facebook advertising techniques for E-Commerce, Mobile and Startups

Are you exploring the new facebook ad techniques/recommendation to improve your facebook advertising ROI? I have compiled a list of techniques that can help your E-commerce / Mobile startups. I am using amazon as an example to explain it easily the campaign structure. I assume that you have been Advertising experience in facebook for minimum…

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What is Full Stack Marketer, 15 skillsets of them and Resources to learn those skills?

Have you ever heard of full stack marketer or full stack marketing? if you are someone who is trying to improve your skills to become as full stack marketer, I have added what is full stack marketer skills should be you can define the full stack marketer by comparing below list of Skills they should…

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Why AI is important for marketing? and my journey

Isn’t it good to think about our career path once in few months? Trying to implement what the life has taught being proactive or say anticipate what is going to come in next 5–10Years. I may be overconfident that I can sustain my career with just digital marketing but it’s not going to bring exponential…

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The best 10 Digital Marketing Agencies In Malaysia

Once on 2014, I was doing deep research on digital marketing agencies and consultancy while i was preparing a competitor analysis report for my x-employer. It’s been 5years, now am in a time to do this again. Am going to copy and post the initial post from my very old blog and update those information…

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How to build a data-driven marketing strategy

Building a marketing strategy is like building a nation with proper frameworks that can be scalable and also sustainable. So cracking that is not going to be easy. Finding new ideas and experimenting assumptions is part of a digital marketer job. The inspiration of this write up comes from a recent I event attended from…

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