What is Tools Marketing?

Do you know what is Tools marketing?

You built mini tools or call its a “micro product” which deliver value to the users. 

Why do clever startups use this hack?

They do not want to go in the conventional model of building vast variety of contents or pour money into advertising channel. so they build useful tools that has the potential to have brand exposure and leads. 

Who has done it before?

From small agency to Hubspot, Shopify, Zoho… Most of the clever startups have identified and done what people are looking for. In the age of overwhelming informations, people are looking for quick informations in a faster way. What do you think about this strategy?