This article is short briefing on the latest tools and technologies in BI. The Story says why we need a BI Tool and how it can be useful to the Organization. A Small Story about our situation before I proceed to the main context! There is not affordable money for marketing this month and we left… Continue reading Business Intelligence – Why every organisation needs a BI Tool and Team?
Isn’t it good to think about our career path once in few months? Trying to implement what the life has taught being proactive or say anticipate what is going to come in next 5–10Years. I may be overconfident that I can sustain my career with just digital marketing but it’s not going to bring exponential… Continue reading Why AI is important for marketing? and my journey
JK, What’s the difference between Doubleclick Campaign Manager (DCM), DoubleClick Bid Manager(DBM), DoubleClick Search(DS), DoubleClick Creative solution (DC)? It took almost few months for me to really understand this concept when I was working with agencies in the early part of my career. This is a frequently asked question when I discuss with colleagues or… Continue reading What’s the difference between DoubleClick Manager, DoubleClick Search, DoubleClick Bid Manager, DoubleClick AD Exchange, Google 360?