“You integrate your product/services into a existing ecosystem or create new ecosystem which helps organic growth and stickiness of the product. “

Is it that simple? It’s not.

Why is it important?

Multiple reasons but let me the brief things here

So how do we approach the Ecosystem Marketing?

As a business/startup when you are struggling with growth of your business and the highly competition from the main steam platforms like facebook, TV or google by million/billion dollar companies… Ecosystem Marketing can help you

There is a 2 way to approach ecosystem marketing

  1. Integrate into the existing ecosystem
  2. Create a new ecosystem around your existing product

What’s mean by “integrating into existing ecosystem”?

Few examples:

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