Choosing a website conversion rate optimization tool – 2019

Why do you need website optimization tool? Optimisation and experimenting in website is not a must to do activity but it is recommended to have ALWAYS ON approach for any UX/UI person to improve the browsing behaviour experience according to user behaviour.

9 tools to automate your Facebook ad account data into Bigquery, Tableau, Google Sheets and data studio

Before few years, it is about how we can manually export the data from Facebook ads manager and paste in Excel or Google sheet for reporting and analysis. Now there are multiple tools and approaches to automate this facebook ad transferespecially

Data Automation – Why it is important? Different Processes & Tools

Why is data automation important? If you see the above stats, every 60 secs, 1.8TB of data is created! All this data goes through different stages of data automation: Data collection(includes tracking setup), data storing, data analysis, data transformation, and

Open source Government Softwares for your digital transformation initiatives

One of the biggest factor which could be a bottleneck or could stop us moving forward with digital transformation initiatives is expenditure. Especially when the government start doing digitilization, mostly big consulting companies and vendors approached are always come back

Government Digital transformation: Taking Inspiration from Norway Tourism Strategy

Why a digital transformation is important if you are really betting on Travel/Tourism as a major sector in your economy?  Before 15years ago, when the common people want to travel to foreign countries mostly it’s for job and business, now