How to view competitors(other company) Facebook Ads ?
Go to the page of your competitor. For example: Nike > https://www.facebook.com/nike/
2. Go to this section called info & Ads
From here you will be able to scroll and find all the ads the competitor are running.
Also you could click at any of the ad to see how they structure their UTM and where it provides if they are using any special targeting strategies in their digital marketing. (usually marketers try to put their targeting info to differentiate their different ads. If they are using any advanced Advertisement tools, we may not be able to track it. because it’s all machine coded identification. Example Like: Fbclid, dcclid, ad_id, etc