9 tools to automate your facebook ad account data into Bigquery, Tableau, Google Sheets and data studio

Before few years, it is about how we can manually export the data from Facebook ads manager and paste in Excel or Google sheet for reporting and analysis. Now there are multiple tools and approaches to automate this facebook ad transfer especially to bigquery, tableau, Google sheet,etc. Why do we need this Facebook ads Data…

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Website Optimization Tool – Complete Guide for Marketing Stack

Why do you need website optimization tool? Optimisation and experimenting in website is not a must to do activity but it is recommended to have ALWAYS ON approach for any UX/UI person to improve the browsing behaviour experience according to user behaviour. Ongoing website optimization /experimentation also helps to increase the conversion rate from one…

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Data Automation – Why it is important? Different Processes & Tools

Why is data automation important? If you see the above stats, every 60 secs, 1.8TB of data is created! All this data goes through different stages of data automation: Data collection(includes tracking setup), data storing, data analysis, data transformation and data visualization. When company/professionals speak about big data, personalization, algorithms, machine learning, Artificial intelligence etc….

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Whats the difference between DoubleClick Manager, DoubleClick Search, DoubleClick Bid Manager, DoubleClick AD Exchange, Google 360?

JK, What’s the difference between Doubleclick Campaign Manager (DCM), DoubleClick Bid Manager(DBM), DoubleClick Search(DS), DoubleClick Creative solution (DC)?. It took almost few months for me to really understand this concept when I was working with agencies at early part of my career. This is a frequently asked question when i discuss with collegues or other…

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Mobile App – Market Research Tool – Complete Guide – Comparison – Pricing – Pros and Cons

Looking for a best mobile app market research platform to help your business? In this guide, we will cover Why do people use mobile app market research platform? Comparison of different platforms More resource on App Research platforms Why do people use mobile app market research tool? A small story, assume you are in retail clothing shop…

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Marketing Automation Platform – Complete Buying Guide – Comparison

Why do you need Marketing Automation platform? Before 5-10 years, There weren’t any widely used marketing automation platforms. The way email marketing worked is you uploaded a bunch of email list to your email marketing system and send a bulk message to all users every time you need manually. Whether you are on holiday or medical leave,…

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Mobile App Attribution Platform – A Complete guide

Why does mobile app need Attribution platform? Before the innovation of mobile app, all business were online using website as their main premise where their address is based on the website URL. So when people share the website URL in different platforms, they send with a suffix of online analytics understandable part called UTM for…

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Marketing Datewarehouse – Complete guide – why do we need – how to achieve

Building a Marketing Technology Stack from scratch to strengthen your marketing team. Post Status: Still in Writing 1. Why did you need to have a vision for your Marketing Technology Stack? (Speak about the implication if you don’t have)  2. The list of factors need to consider when architecting Marketing Stack An example case for…

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Marketing Technology Stack – Complete Guide from vision to execution

Why you should have a vision of marketing tech stack before buying tools or setting up tracking ? Marketing Tech (pricing , tech stack ,) 5 alternative marketing tech stack architecture

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Supermetrics – A Step by Step guide from basic reporting to super advanced dashboard

In this supermetrics article, We will cover easy and affordable Supermetrics – A Reporting Automation tool for every marketer and analyst that can make their job easier which cost less than USD100 per month. This sort of ready-made tool makes the data transformation easier in the Data automation process. So the list of contents we have in…

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