Why is data automation important? If you see the above stats, every 60 secs, 1.8TB of data is created! All this data goes through different stages of data automation: Data collection(includes tracking setup), data storing, data analysis, data transformation, and data visualization. When company/professionals speak about big data, personalization, algorithms, machine learning, Artificial intelligence, etc.… Continue reading Data Automation – Why it is important? Different Processes & Tools
Why do you need Marketing Automation platform? Before 5-10 years, There weren’t any widely used marketing automation platforms. The way email marketing worked is you uploaded a bunch of email list to your email marketing system and send a bulk message to all users every time you need manually. Whether you are on holiday or medical leave,… Continue reading How to choose marketing automation platform?
Marketing technology stack or otherwise called Martech Stack is a new term in the last few years in Marketing and technology space. The biggest budget in business are moving from traditional technologies to specific marketing technology as an investment in marketing, could have a direct impact on the business. And also the high expectation from… Continue reading Building a Marketing Technology Stack 2020
One of the biggest factor which could be a bottleneck or could stop us moving forward with digital transformation initiatives is expenditure. Especially when the government start doing digitilization, mostly big consulting companies and vendors approached are always come back with high cost proposal which includes the software cost as well. However not all governments… Continue reading Open source Government Softwares for your digital transformation initiatives
Why a digital transformation is important if you are really betting on Travel/Tourism as a major sector in your economy? Before 15years ago, when the common people want to travel to foreign countries mostly it’s for job and business, now more than 50% of people who wants travel outside of their country is for tourism.… Continue reading Government Digital transformation: Taking Inspiration from Norway Tourism Strategy
Should we build a DIGITAL LIBRARY in your village/town? Is it possible with almost zero cost and no internet? Just background why this is important before going on with the details. WHY Digital Library? While am traveling in central Asia, I used to stay in a lot of homestays and also able to meet students/youngsters from… Continue reading Improving Education in Rural Areas via New Digital Technologies – Digital Library
I am currently traveling around the world without any strict plan on where to sleep in the night. Hence, every night I’ll be walking across the streets, checking the map for an open space to camp and finally finding a place to sleep in the middle of the night. I have to admit, it is… Continue reading Affordable housing crisis
On June 2018, Singapore government has laid out its digital government blueprint. Not recently but for many years, Singapore has been challenging every big nation in the world about how to be smart nation via technology adoption. Singapore government is like a startup which put emphasise on improving the efficiency and effectiveness of everything it laid out via… Continue reading Digital Government Transformation Blueprint for a smart Nation- Here is the 14 KPI set by Singapore Govt
Why is digital transformation strategy is important for governments? While travelling around the world, One of the objective to me is how as a human we can use exploration skill to learn from each other and improve humanity as a whole. The observation of a people mindset or the digital tools the government has implemented… Continue reading Building Digital Transformation strategy for Government and it’s Economy
JK, What’s the difference between Doubleclick Campaign Manager (DCM), DoubleClick Bid Manager(DBM), DoubleClick Search(DS), DoubleClick Creative solution (DC)? It took almost few months for me to really understand this concept when I was working with agencies in the early part of my career. This is a frequently asked question when I discuss with colleagues or… Continue reading Whats the difference between DoubleClick Manager, DoubleClick Search, DoubleClick Bid Manager, DoubleClick AD Exchange, Google 360?