JK Baseer

Building a Marketing Technology Stack 2019

Marketing technology stack or otherwise called Martech Stack is a new term in the last few years in Marketing and technology space. The biggest budget in business are moving from traditional technologies to specific marketing technology as an investment in marketing, could have a direct impact on the business. And also the high expectation from…

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Open source Government Softwares for your digital transformation initiatives

One of the biggest factor which could be a bottleneck or could stop us moving forward with digital transformation initiatives is expenditure. Especially when the government start doing digitilization, mostly big consulting companies and vendors approached are always come back with high cost proposal which includes the software cost as well. However not all governments…

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Government Digital transformation: Taking Inspiration from Norway Tourism Strategy

Why a digital transformation is important if you are really betting on Travel/Tourism as a major sector in your economy?  Before 15years ago, when the common people want to travel to foreign countries mostly it’s for job and business, now more than 50% of people who wants travel outside of their country is for tourism….

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Improving Education in Rural Areas via New Digital Technologies – Digital Library

Should we build a DIGITAL LIBRARY in your village/town? Is it possible with almost zero cost and no internet? Just background why this is important before going on with the details. WHY Digital Library? While am traveling in central Asia, I used to stay in a lot of homestays and also able to meet students/youngsters from…

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Affordable housing crisis

I am currently traveling around the world without any strict plan on where to sleep in the night. Hence, every night I’ll be walking across the streets, checking the map for an open space to camp and finally finding a place to sleep in the middle of the night. I have to admit, it is…

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Digital Government Transformation Blueprint for a smart Nation- Here is the 14 KPI set by Singapore Govt

On June 2018, Singapore government has laid out its digital government blueprint. Not recently but for many years, Singapore has been challenging every big nation in the world about how to be smart nation via technology adoption. Singapore government is like a startup which put emphasise on improving the efficiency and effectiveness of everything it laid out via…

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Building Digital Transformation strategy for Government and it’s Economy

Why is digital transformation strategy is important for governments? While travelling around the world, One of the objective to me is how as a human we can use exploration skill to learn from each other and improve humanity as a whole. The observation of a people mindset or the digital tools the government has implemented…

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Whats the difference between DoubleClick Manager, DoubleClick Search, DoubleClick Bid Manager, DoubleClick AD Exchange, Google 360?

JK, What’s the difference between Doubleclick Campaign Manager (DCM), DoubleClick Bid Manager(DBM), DoubleClick Search(DS), DoubleClick Creative solution (DC)?. It took almost few months for me to really understand this concept when I was working with agencies in the early part of my career. This is a frequently asked question when I discuss with colleagues or…

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