Author: JK Baseer

Building a Marketing Data Warehouse – Why, How, When and What?

Building a marketing data warehouse is not a simple project to do but if it’s done properly, there is a numerous business outcome.  We will go through 3 things. Why we need marketing data warehouse and what’s so important? How should we build marketing data warehouse and different approaches ? What are the tools/skills needed… Continue reading Building a Marketing Data Warehouse – Why, How, When and What?

How to Start a Career in Growth Marketing?

This guide is one of the extensive piece I have wrote taking few weeks to help out mid career professionals and students. I started with clarification of Growth Marketing vs Digital Marketing vs Analytics vs Data Engineering vs Data Science. Then went on explaining taking a different route in marketing. Finally finishing with resources and… Continue reading How to Start a Career in Growth Marketing?

How to Prioritize Strategies, Tasks, Projects in your Marketing team

How to Prioritize? This is a unclear question from many. Through the experience, I have clearly learned that the long list, detailed task planning at the start of the year(or month or day) doesn’t seem to be helping. I fall in love with 4 Quadrant matrix, that clears out every doubt and clarify my confusion.… Continue reading How to Prioritize Strategies, Tasks, Projects in your Marketing team

On 1904, this strategy leads to acquiring 1,800,000 people

#GROWTH HACK #LOSSLEADERSTRATEGY

For the first time, I heard about the loss leader strategy in 2014. When I first heard when my colleagues were saying I thought it’s just as a fake attempt to manipulate the sales. But slowly after going through different experiments and observing what’s happening in the current industry trends, it is okay to follow… Continue reading On 1904, this strategy leads to acquiring 1,800,000 people

A simple targeting strategy that brought 58k leads at less than $5 – Facebook Ad Campaign

Last night, I stumbled upon our old Facebook ad account. I kept looking at for a while with a surprise that we seem to have done a better job of managing that client account.  It’s a property industry. If the user converts, his house price would be minimum of USD100K. We are not allowed to… Continue reading A simple targeting strategy that brought 58k leads at less than $5 – Facebook Ad Campaign

WHY and HOW you should hire/screen a digital marketing agency? – 2020

Looking for a digital Marketing Agencies or consultants to grow your business? If you are clear on what exactly you want from the agencies, it’s going to be straightforward. If not, I am sharing my checklist which I will include in my review agenda when am in your situation.  I have worked with International agencies… Continue reading WHY and HOW you should hire/screen a digital marketing agency? – 2020

20+ Cool ETL Tools and Data Automation for Marketers and Data Nerds

Life is awesome when there are ready made ETL/ELT, Data Automation tools 🙂 Whether it is bulk dumping data transfer, or scheme based fetch jobs or even task based automation like zapier. Everything saves significant time in our life hahaha. Here is the list of all the tools I have collected so far. Am sure… Continue reading 20+ Cool ETL Tools and Data Automation for Marketers and Data Nerds

7+ Alternatives to Adverity Datatap – similar competitors

If you think adverity is not for you. Or their price is not transparent and costly. Check out this alternatives here. Each suits according to different requirements. Whether you are a startup, SME or enterprise, any one solution below should suitable. If not, let me know we can add! If you are a marketer, the… Continue reading 7+ Alternatives to Adverity Datatap – similar competitors