Mobile App – Market Research Tool – Complete Guide – Comparison – Pricing – Pros and Cons

Looking for a best mobile app market research platform to help your business? In this guide, we will cover

Why do people use mobile app market research tool?

A small story, assume you are in retail clothing shop business. You could be opening this business for the first time or want to expand the business. Usually few of the activity of your planning is looking could be like the below

  • What’s already happening at the location you have chosen?
  • What type of products are those stores offering?
  • How much approximate footfall in that store?
  • How many similar stores are there, is their service good?
  • Is it Low-end items or high-end items they are selling?

We check at all these facts and so we can find advantage and disadvantages of all the things we going to decide or even it can make a small positive impact on our planning.

For online businesses like yours, you have the tools and platform where you can get answers to this questions before setting up the business… and the same case for mobile app business as well

Below are the some of the things which may be looking for answer

  • Which keywords are people searching online before they reaching that business?
  • what is search volume for a keyword, which apps rank for a keyword, how difficult the keyword is? (Which tells the demand of the keyword as well)
  • what is the keywords are used on competitor/similar apps and so they can use it on app descriptions to make sure we get the visibility in the search ranking as well
  • Which are the Marketing channel which brings traffic to that business?
  • what is the position of our app and also our competitor app?. Having this information can serve them to monitor the spot and targeting to reach that spot can bring organic installs and awareness for the users
  • How many apps are competing in that category?
  • What’s the name of those apps ranking?
  • How have they used the words in the title, short description, Long description, screenshots, etc? And for people who think in different perspective, there is a lot of different answers than the straightforward things I have written here.

So going inside the details, here I have shared the details of app market research tools and their details (please do comment if I have missed )

The list of mobile app market research platforms and comparison of features

* TheTool.io Sensor Tower SearchMan Appnique Appcode.es MobiledevHQ Mopapp MetricsCat Appannie Appfigures
Price/month Free | $30 | $70 | $200 $79 | $150 | Enterprise $25/app/month $150/month | Enterprise $15 $350 | Enterprise ($$$) $200 | Enterprise $15 | $76 | $400 Free | Enterprise ($$$) $9 | $200
Free / Free trial Yes, free for 2 apps (req. CC) Yes – limited to one app (requires CC for trial Yes – limited to 50 pageviews per app Yes – free for one app Yes – demo account and no login required Yes – limited to 3 apps (free for life) Yes – free for devs Yes (free for 1 app and 5 keywords) Yes (free with limited features) Yes – free for 5 apps
iOS support Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes
Android support Yes Yes Yes Yes No Yes Yes Yes Yes Yes
Keyword Rankings Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes
Keyword Research No Yes Yes No No Yes No No Yes No
Keyword Suggestions Yes Yes Yes Yes Yes Yes No Yes Yes No
Keyword Spy Yes Yes Yes No Yes Yes No Yes Yes No
Category Rankings Yes Yes Yes No No Yes No No Yes Yes
Track Competitors Yes Yes Yes Yes No Yes Yes Yes Yes No
Install reports Yes Yes No Yes No Yes No No Yes Yes
Download reports Yes Yes No Yes No Yes Yes No Yes Yes
Rating/Review Analysis Yes Yes No Yes No Yes No Yes Yes Yes
Email reports Yes Yes Yes Yes No Yes Yes Yes Yes Yes
Internalization Yes Yes No (US and Japan only) No No Yes No No (US|DE) Yes Yes
API access No Yes No No No Yes Yes No Yes Yes
Visibility score No Yes Yes No No Yes No No Yes No
Export data Yes Yes Yes Yes No Yes Yes Yes Yes Yes
3rd Party Integrations Yes No Yes Yes No No Yes No No No
Pre-launch analysis No No No Yes No No No No No No
Algorithm sonar No No No No No Yes No No No No
Observations Free plan allows 2 apps, allows integrations Basic plan is limited, not all features are accessible Some pages are too filled with actions and information Simple, but also not as many tools as others Limited to its essence (the keyword table) Most features require upgrade Most suited for app analytics rather than optimization Rather basic ASO tools They acquired Distimo too, plenty of features More of an app reporting platform
Keyword Accuracy high high high medium medium high low high

Source of this comparison table: https://www.androidb.com/2014/07/10-tools-to-help-with-google-play-store-optimization-for-your-app/

More resource on App Market Research platforms

  1. Kissmetrics guide: https://blog.kissmetrics.com/app-store-optimization/ This article explains from the basic of app research platforms to why you need it and some sample reports explain what you can get out of it. Those pictures really explain the most used use cases.
  2. Medium Article with more unique tools on App store intelligence https://medium.com/@incipiagabe/our-full-list-of-app-store-optimization-tools-b77f17e052dd
  3. This article provides a collection of a video from each app research tools http://www.businessofapps.com/guide/app-store-optimization-tools/