Whats the difference between DoubleClick Manager, DoubleClick Search, DoubleClick Bid Manager, DoubleClick AD Exchange, Google 360?

JK, What’s the difference between Doubleclick Campaign Manager (DCM), DoubleClick Bid Manager(DBM), DoubleClick Search(DS), DoubleClick Creative solution (DC)?. It took almost few months for me to really understand this concept when I was working with agencies in the early part of my career. This is a frequently asked question when I discuss with colleagues or…

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Website Optimization Tool – Complete Guide for Marketing Stack

Why do you need website optimization tool? Optimisation and experimenting in website is not a must to do activity but it is recommended to have ALWAYS ON approach for any UX/UI person to improve the browsing behaviour experience according to user behaviour. Ongoing website optimization /experimentation also helps to increase the conversion rate from one…

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Mobile App – Market Research Tool – Complete Guide – Comparison – Pricing – Pros and Cons

Looking for a best mobile app market research platform to help your business? In this guide, we will cover Why do people use mobile app market research platform? Comparison of different platforms More resource on App Research platforms Why do people use mobile app market research tool? A small story, assume you are in retail clothing shop…

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Marketing Automation Platform – Complete Buying Guide – Comparison

Why do you need Marketing Automation platform? Before 5-10 years, There weren’t any widely used marketing automation platforms. The way email marketing worked is you uploaded a bunch of email list to your email marketing system and send a bulk message to all users every time you need manually. Whether you are on holiday or medical leave,…

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Mobile App Attribution Platform – A Complete guide

Why does mobile app need Attribution platform? Before the innovation of mobile app, all business were online using website as their main premise where their address is based on the website URL. So when people share the website URL in different platforms, they send with a suffix of online analytics understandable part called UTM for…

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Personalization – A complete guide for Online business

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Building a Marketing Technology Stack (Martech Stack)

Marketing technology stack or otherwise called Martech Stack is a new term in the last few years in Marketing and technology space. The biggest budget in business are moving from traditional technologies to specific marketing technology as an investment in marketing could have a direct impact on the business. And also the high expectation from…

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