Why is that small thought behind everything you do is important? #DecisionMaking

Whether you are reading a book or speaking with someone or watching a movie, Did you realize that there is a small mutual thought always keep following us on everything we do in our life? I cannot define with a right word for it. In simple it is the dream you want yourself to move…

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Five ways to build a $100 million business from Marketing perspective – Example framework

Building a marketing strategy is like building a nation with proper frameworks that can be scalable and also sustainable. So cracking that is going to be not easy. Finding new ideas and experimenting assumptions is part of a digital marketer job. The inspiration of this write up comes from a recent I event attended from…

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9 tools to automate your facebook ad account data into Bigquery, Tableau, Google Sheets and data studio

Before few years, it is about how we can manually export the data from Facebook ads manager and paste in Excel or Google sheet for reporting and analysis. Now there are multiple tools and approaches to automate this facebook ad transfer especially to bigquery, tableau, Google sheet,etc. Why do we need this Facebook ads Data…

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Whats the difference between DoubleClick Manager, DoubleClick Search, DoubleClick Bid Manager, DoubleClick AD Exchange, Google 360?

JK, What’s the difference between Doubleclick Campaign Manager (DCM), DoubleClick Bid Manager(DBM), DoubleClick Search(DS), DoubleClick Creative solution (DC)?. It took almost few months for me to really understand this concept when I was working with agencies in the early part of my career. This is a frequently asked question when I discuss with colleagues or…

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What’s the difference between Google Analytics Free Version and Google Analytics Premium(360)?

While subscribing to GA360, my colleagues often ask “What’s the difference between Google analytics free version and Google Analytics 360 Premium Version?”. I understand their big doubt because what GA 360 can offer is not going to be easily understandable as it’s not going to be different interfaces or say the interface which GA free version…

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Website Optimization Tool – Complete Guide for Marketing Stack

Why do you need website optimization tool? Optimisation and experimenting in website is not a must to do activity but it is recommended to have ALWAYS ON approach for any UX/UI person to improve the browsing behaviour experience according to user behaviour. Ongoing website optimization /experimentation also helps to increase the conversion rate from one…

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Mobile App – Market Research Tool – Complete Guide – Comparison – Pricing – Pros and Cons

Looking for a best mobile app market research platform to help your business? In this guide, we will cover Why do people use mobile app market research platform? Comparison of different platforms More resource on App Research platforms Why do people use mobile app market research tool? A small story, assume you are in retail clothing shop…

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Marketing Automation Platform – Complete Buying Guide – Comparison

Why do you need Marketing Automation platform? Before 5-10 years, There weren’t any widely used marketing automation platforms. The way email marketing worked is you uploaded a bunch of email list to your email marketing system and send a bulk message to all users every time you need manually. Whether you are on holiday or medical leave,…

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Mobile App Attribution Platform – A Complete guide

Why does mobile app need Attribution platform? Before the innovation of mobile app, all business were online using website as their main premise where their address is based on the website URL. So when people share the website URL in different platforms, they send with a suffix of online analytics understandable part called UTM for…

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Marketing Datewarehouse – Complete guide – why do we need – how to achieve

Building a Marketing Technology Stack from scratch to strengthen your marketing team. Post Status: Still in Writing 1. Why did you need to have a vision for your Marketing Technology Stack? (Speak about the implication if you don’t have)  2. The list of factors need to consider when architecting Marketing Stack An example case for…

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